STAT MD Urgent Care - Digital Marketing Boost
Hiring an SEO expert could well prove to be a shot in the arm for your online business, that deserves a robust web presence.
Project Name : STAT MD Urgent Care, Frisco, Texas
Client : Urgent Care
Goal: Improve website ranking for targeted keywords, increase brand awareness, and drive website traffic.
Project Completion Date : October 08, 2020
Project URL : www.statmdurgentcare.com
Challenges:
1.Highly competitive local market for urgent care services.
2. Website ranking poorly for targeted keywords.
3. Limited brand awareness in the Frisco area.
Our Strategies
- SEO:
- 1. Conducted keyword research and identified high-potential keywords relevant to STAT MD’s services and location.
- 2. Optimized website content and meta descriptions for target keywords.
- 3. Created high-quality blog posts addressing common urgent care needs and incorporating target keywords.
- 4. Implemented a backlinking strategy to build website authority.
- SMO:
- 1. Designed engaging social media posts (videos, infographics, etc.) tailored to the target audience.
- 2. Shared posts across relevant Facebook groups and other social media platforms.
- 3. Responded to comments and messages promptly to build engagement.
- Content Marketing:
- 1. Published Google Stories highlighting STAT MD’s services and facilities.
- 2. Developed informative blog content addressing common urgent care needs and concerns.
Results:
- SEO:
- 1. Website achieved #1 ranking on Google for all targeted keywords within 2 months.
- 2. Organic website traffic increased by 400%.
- SMO:
- 1. Facebook page gained 500 new followers.
- 2. Social media engagement increased by 75%.
- 3. Positive brand sentiment observed in comments and messages.
- Content Marketing:
- 1. Blog views increased by 150%.
- 2. Google Stories generated 2,000 impressions.
Conclusion:
Conclusion:
This digital marketing campaign successfully achieved its goals. STAT MD Urgent Care experienced significant improvements in website ranking, brand awareness, and website traffic. This led to increased patient acquisition and ultimately, business growth.
Key Takeaways:
- 1. Targeted SEO optimization can lead to significant ranking improvements.
- 2. Engaging social media content can build brand awareness and community.
- 3. High-quality content marketing attracts and educates potential patients.